The GEO agency that measures what AI says about you
Generative Engine Optimization (GEO), also called AEO, AIO or AI SEO: we make ChatGPT, Perplexity, Google AI Overviews and Copilot recommend your business, and we prove it with daily measurements from our own platform, Citeon.
What GEO actually is
Your customers increasingly ask AI instead of Google: "best web agency near me", "which accountant in Den Haag", "quale gestionale per la mia azienda". The AI answers with two or three names. GEO is the work of becoming one of those names: making your content citable, your brand recognizable as an entity, and your authority verifiable by the systems AI engines trust.
You will see the same discipline called AEO (Answer Engine Optimization), AIO, LLMO or AI SEO. Different acronyms, one job. We call it GEO and we do all of it.
The difference
We built the measuring instrument
Most agencies sell AI optimization on faith. We built Citeon, a platform that queries ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews every day and records whether you are cited, for which questions, against which competitors. Every Ferrarix GEO engagement runs on it: you get a visibility score per platform, week by week, instead of a promise.
How each AI picks its sources, and what we do about it
Perplexity
Live-crawls the web for every answer and cites its sources inline. It rewards pages that answer one question completely in one place, with visible dates and named authors.
Our work: answer-first page structure, self-contained FAQ blocks, freshness signals, PerplexityBot access verified.
ChatGPT
Blends trained knowledge with live web search (Bing index). It recommends entities it can corroborate: consistent name, clear services, third-party mentions, real reviews.
Our work: entity graph (schema, sameAs, directories), Bing indexing, brand mentions on platforms AI trusts.
Google AI Overviews
Built on Google's index and ranking: strong classic SEO is the entry ticket, then passage-level clarity decides who gets quoted in the answer box.
Our work: technical SEO, structured data, quotable 40-60 word answer passages, local entity signals per city.
Copilot / Bing
Runs on the Bing index and leans on LinkedIn and structured business data more than any other engine. Underrated for B2B buyers in the Netherlands.
Our work: Bing Webmaster + IndexNow, LinkedIn company signals, clean organization schema.
The process, in five steps
- 01
Audit
Citeon baseline across all five engines plus a full technical and content audit. You see exactly where you stand before we touch anything.
- 02
Entity & content
Fix how AI understands who you are: consistent entity data, citable answer-first content in every language you sell in.
- 03
Schema & infrastructure
Structured data, llms.txt, crawler access, speed. The plumbing AI engines require and most sites lack.
- 04
Authority & mentions
Directories, platform presence and third-party mentions on the sources AI engines actually consult.
- 05
Measure & iterate
Citeon tracks citations daily; monthly reporting against 30, 60 and 90 day checkpoints. We double down on what moves.
A real result, in the client's words
“Since the new website went live, our traffic has grown massively, and we even started showing up in ChatGPT recommendations.”
A neighborhood restaurant, recommended by ChatGPT within months of launch. That is GEO working at local scale.
Honest numbers
Pricing
GEO retainers from 500 euro per month for local businesses; most SMB engagements run 500 to 1,500 euro per month depending on markets and languages. One-off audits with a prioritized roadmap available. Fixed quote before we start, always.
Timeline
Days 0-30: baseline, technical and schema fixes live. Days 30-60: content and entity work indexed, first movement in Citeon scores. Days 60-90: first new AI citations in low-competition queries. Compounding after that.
Frequently asked questions
What is a GEO agency?
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A GEO (Generative Engine Optimization) agency makes your business visible in AI-generated answers: ChatGPT, Perplexity, Google AI Overviews and Copilot. The same discipline is also called AEO (Answer Engine Optimization), AIO (AI Optimization) or AI SEO. The goal is simple: when someone asks an AI for a business like yours, the AI recommends you.
GEO, AEO, AIO, LLMO: what is the difference?
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Mostly naming. GEO comes from the academic paper that started the field, AEO is popular with B2B buyers, AIO and LLMO are used interchangeably. Every serious practitioner works on the same things: citable content, entity signals, structured data and third-party authority. We use GEO, but we optimize for all of it.
How do you measure AI visibility?
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With Citeon, our own platform. It queries ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews daily, records whether and how you are cited, scores your site readiness, and turns gaps into a fix list. You see your visibility move week by week, per platform.
How long does GEO take to show results?
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Faster than classic SEO in low-competition niches. Typical pattern: technical and schema fixes indexed within 2-4 weeks, first new AI citations within 30-90 days, compounding as mentions and authority build. We set 30, 60 and 90 day checkpoints and report against them.
What does GEO cost?
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Our ongoing GEO retainers start at 500 euro per month for local businesses; most SMB engagements land between 500 and 1,500 euro per month depending on markets and languages. One-off GEO audits with a fix roadmap are also available. You get a fixed quote upfront, always.
Does GEO replace normal SEO?
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No, it extends it. AI engines lean on many of the same signals Google does: crawlable fast pages, structured data, real authority. We build the classic SEO foundation and the AI-specific layer (citable answers, entity graph, llms.txt, per-platform tactics) together.
Can you guarantee my business appears in ChatGPT?
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No honest agency can guarantee a specific AI answer. What we can do is measurably raise the probability: our own clients have gone from invisible to being recommended by ChatGPT, and Citeon proves the movement with daily data instead of promises.
Do you work with businesses in the Netherlands and Italy?
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Yes, that is our home turf. We run GEO in English, Dutch and Italian, including local queries like restaurants, shops and services per city. AI answers are language-specific, so we optimize each language separately, never with machine-translated copies.
Find out what AI says about your business today
Free 30 minute analysis: we run your business through Citeon, show you where you stand on every engine, and tell you honestly what it would take. No obligation.
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